What Makes Digital Marketing Fun?
A writer’s thoughts on
Five Phases of Marketing
In an age where technology is always changing, my job as a digital content writer is to give brands a unique voice that tells an engaging story and makes a mark on their target audience. This can be a challenging task for writers, but the challenge makes it fun.
What is our copywriter’s tip for creating good content? “Always start the day with a cup of coffee!”
At AMS Digital, I work with a variety of organizations and businesses, and continually learn a great deal about a wide range of topics for different industries. Throughout the process of writing blogs, websites, and social media posts, I have learned a great deal about what it takes to make a business stand out from the crowd.
When it all comes down to it, there are five important steps that are as vital to any digital marketing strategy as they are fun to work on.
1. Creative Collaboration
Collaborating with coworkers is extremely important too! Here, our copywriter Robin works with Anna at the office to brainstorm ideas for an upcoming blog.
One of the most exciting aspects of my job is learning how to separate a business or organization from the pack. This requires getting to know the client on an individual basis and discover the reasons they formed their company or began a new service in the first place.
Once we’ve determined the reasons why they want to reach their audience, the next step is to begin figuring out how.
2. Simplifying a Message
Every business has a message they want to get across and part of my job is figuring out how to do that in an effective way that authentically represents the brand. Things to consider when doing this include:
Voice
In what way does the company want to address their clientele?
Some ideas: friendly, humorous, technical
Emotion
How does the company want their potential customers to feel when interacting with them?
Remember the three C’s! Your target audience should feel confident about your services/products, curious to work with you, and able to connect with your mission.
Character
What makes this business, brand, or organization different from their competitors?
Starting point: make a list of the unique factors, characteristics, and/or services that will attract visitors to engage with your company.
After each of these factors have been carefully considered, the real work begins!
3. Bringing Stories to Life
Perhaps the biggest responsibility of a content writer is implementing a well-told story to a business or brand’s marketing strategy. Whether in a blog post, an Instagram caption, or on the homepage of a website, this story needs to be both cohesive and endearing.
A few ways to do this are by:
Relating to Your Reader· – empathizing with a common situation or struggle can further a common bond or connection to your audience.
Introducing Your Brand – when we feel as though we know someone or something on a personal level, odds are we’re more likely to engage. This goes for your readers as well!
Stay on Their Level – remember exactly who you are talking to. Readers should be able to easily understand what you’re saying and what your company stands for.
Everyone on the AMS Digital team works together to make content the best it can be!
HELPFUL HINT
The trick to writing a story people want to read, no matter what it’s about, is all about the R’s:
1. Relevance
2. Realistic
3. Relatable
4. Fact-Finding Missions
This is the fun part!
Often when writing content for clients, I have little-to-no knowledge about the details surrounding any one business or organization. This means that when the time comes to begin writing copy for a website in particular, I get to research and harvest information so I can write a well-informed piece that accurately describes the subject or services I am focusing on.
As an outsider to a client, I offer a fresh pair of eyes for their brand. Without prior experience to their realm of business, I am able to ask questions previously disregarded or simply left unexplained. These specifics are incredibly important for uninformed people interacting with a type of business for the first time. Other questions I may need to find answers for include, but are not limited to:
How something is done
Why something is done
Who requires this to be done
When does something need to be done
What can or can’t be done
After finding (and fact-checking) my newfound information, drafts can be written and re-written until the client has something that they feel perfectly represents their brand.
5. New Day, New Challenges
Taking notes is a big part of the brainstorming process.
Despite their similarities, no two clients are identical. Although two businesses may share common practices or work in the same field, my most important job is to put a spotlight on the qualities that set them apart from the competition.
Because of this simple fact, each day in the office is a fun and welcome challenge filled with new prospects and creative junctures to explore. I’m lucky that the industry of digital content is always changing, which means I’m always learning and expanding my craft.
Robin Lin Ryding is part of the AMS staff. When she’s not having fun with the latest marketing challenge at AMS, she writes freelance as a side gig. She also enjoys choreography, digital art, and poetry.
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