How Can Video Benefit An Organization?
Video is the most effective way to increase user understanding and information retention.
Video benefits organizations in many ways.
For companies and organizations looking to increase awareness of their services and products, video marketing's overall effectiveness is well documented. Here are just a few benefits for marketing communications managers:
Video helps increase user understanding of a product or service according to 94% of video marketers surveyed by Wyzowl.
Those who watch video retain information better than those reading text. It's true. Social Media Week reports that viewers claim they retain 95% of a message when obtained via video.
Social media and video marketing go hand-in-hand. From 99Firms, over 4 billion video views happen on Facebook every day. As for sharing, 92% of mobile users report sharing videos with others, according to Social Media Week.
In 2019, 93% of brands got a new customer because of a video on social media. (Animoto)
Even Google likes video content. That's right-- the popular search engine as well as many others prefer websites that have video content. With videos, a website is 53x more likely to show up on the first page of a Google search, versus websites without video content. This alone makes video a must-have marketing tool for anyone with a website!
Video is a critical component of your marketing strategy.
Whether you run a one-person business from your garage, work in a small startup just getting off the ground, or manage the marketing for a large corporation, there are many ways to use video to your advantage.
If you aren’t using video, your competitors probably are, so it’s time to step up your marketing content, and use video to help increase your digital footprint in the world of online marketing. Contact us by email or phone, and we’ll discuss your goals to come up with a video concept that works for your audience, and your budget.
AMS Digital. Client success is our passion. Storytelling is our art.
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